In this adidas commercial there's a black male who wakes up into this dream world like atmosphere where he controls almost everything. The music in this ad helps create the dream world atmosphere because the lyrics are about creating a dream world and the tone of the music is very dreamy and soft. The man wakes up in hes bed in a dark room, but once he puts on the new adidas running shoe he has the power to change his settings. He first starts running on what looks like a big empty city. But once he starts being chased by a truck he jumps down into a pit and into a new setting. Now hes running through a dark forest where he encounters a bear. The bear begins to chase him then he dives through a wall and ends up in a quite neighborhood. Then the man stops and lays on his back and puts his feet in the air creating new ground to run on in thin air through the "power" of his sneakers. He then runs into a fire hydrent and falls through a hole and falls right into his room and goes back to bed. The commercial ends with the words "Impossible is Nothing." In a marketing sense even tho theres only a man in this commercial I feel like it applies to all people. The fact that this man is running through different settings that he creates indicates that anything is possible man, women it doestn matter. I think adidas slogan makes that very clear "Impossible is Nothing." Ideologically I think this commercial wants to show that these adidas sneakers are so coftable and high tech that you could feel like your in another world while your running making your running experience more enjoyable.