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In this Adidas ad they have 5 super star NBA players driving the the basket ball rim. With each step to the rim the player changes to a different star athlete. On the bottom right hand corner it says 6 different pharses each one exemplifying the best attribute the player has, and finally the last pharse sums it all up. And of course on the bottom of the 6 pharses it says the slogan for Adidas "Nothing is Impossible." This ad is intended for young male baseketball players. Iam a big sports guy and i know for a fact that the majority of young basketball players look up to atleast one of these superstars in one way or another. The ad tries to get young ball players to buy adidas by using star power. Adidas knows that these players are very influencial so they want kids to see that these big star use adidas in hopes that it will influence kids to do so as well.