Monday, October 27, 2008

nike commercial take it to the next level



This is another inspiring commercial by nike. I think this commercial is more focused towards athletes trying to excel at their sport as oppose to the sparqs one where it focused more on trying to get people out there and be active. This commercial says a whole lot without saying anything at all. Me being an athlete myself, i can related to the character in the commercial. You first start playing the sport out of love hoping that one day a scout can notice you and take you to that next level. The commercial protrays this very well, it shows the struggles that an athlete can go through trying to make it to the top. But with all the distractions the character stuggled. But when things got rough he always went back to square one (trainning) whitch is something you always do as an athlete when things are going bad. The journey to the top is long and hard,but as long as you stay focused you'll be able to excel at the top levels. The commercial does a good job in showing this.

7 comments:

JinChuang(ITF) said...

hey man, I think that is real good commercial for encourging someone to take sprots.honestly, I have some feeling about traning ITF taekwondo and my former best coach taught one thing was "Never drop and Never abandon" and that words could affect my whole life.

Corey Frost said...

One obvious question is: does this make you want to buy Nike stuff?

escorhythm said...

AHAA! :D I saw a full moon! LOL! I think that in it self would make me remember Nike for its humor!

Amar Kaur said...

I think this ad says a lot without saying anything. This ad uses a comparison strategy to sell Nike. In my opinion, the message here is for all athletes and the message is to excel at whatever you are doing just like Nike had excelled in what they are doing (sports goods.
The music and the pictures used say a lot. For example opening of the double doors state that he is in the team now entering into the "ARENA".

WeiRan said...

great video!!:P i think this ad is trying to make its audiences feel that they are the athletes by using first person of view .

Matt Costanzo said...

Nike commercials all have the same concept. they have superior athletes doing what they do best in their individual sports. It shows some athletes doing incredible moves that hard work and training with nike equipment will help the average person do. I like how this commercial is in first person because it puts you in the game with the player. The point of the commercial is to show what nike equipment can do, and this commercial obviosuly shows that

Ting said...

I think this music uses in this ad is very good, because it makes people feel very excited in music and even in this football games.